Exposure Currency1 min read
The note that no one asked for.
The ‘I scratch your back, you scratch mine’ idea of not paying a creative for their work and giving them ‘exposure’ in return just isn’t right. A creative loses up to US$6,620 every year through creating actual work for no pay. But what sort and amount of exposure did the Creative earn? The returns are often unclear.
The insight resulted in the Exposure Currency, a series of paper notes that is designed to imitate dollar bills upon the first impression. However, a bright hue of text displaying “The Note No One Asked For”, immediately reveals the idea of its use. At the back of the note lies a declaration that acts as a reminder to properly compensate someone for their time and efforts. May they realise, that the currency of Exposure they promise Creatives with, is as worthless as our Exposure Dollar in their hands.
ART DIRECTION / TYPOGRAPHY / DESIGN / PHOTOGRAPHY — JAY LIU
COPYWRITING — BOSTON HO
Source: Exposure Currency