Lawson private brand logo & packaging | nendo

for Lawson

While many Japanese convenience store chains develop and offer private brand products under a unified image, Lawson operates multiple brands according to product type and target customer base: MACHI Café for coffee, Uchi Café for sweets, and NATURAL LAWSON for healthy goods, as well as branded fried chicken and rice balls. Such a system provides customers the joy of selecting from among highly specialized and distinctive brands, as if the convenience store were a shopping mall, but it also impedes the ability to appeal the Lawson brand itself. And so a visual identity system came to be considered, one maintaining the traits of each brand while creating a sense of unity under Lawson.

First, the silhouette from Lawson’s main logo and its L were taken to develop a highly recognizable and serviceable private brand icon, the ‘ L-logo’. It was conceived that, by having the L-logo change into existing brands as if the latter were costumes, a connection could be tied elegantly to the Lawson brand without damaging its former, conventional image. Other private brand products were included in a regular assortment for everyday life and labeled ‘L basic’, taking on the L-logo without modification. Packages are unified—with milk, eggs, bread, and other such foods in beige, and tissues, soap, and household goods in gray—and designed with silhouette illustrations to indicate package contents. Product names are indicated in four languages—Japanese, English, Chinese, and Korean—to accommodate overseas visitors. To reduce visual clutter once products enter the customers’ living spaces, prices and product descriptions are written clearly on the store POP displays. Food products outside L basic are branded as ‘L marche’ and placed into 4 categories—frozen foods, snacks, fast foods, and others—with features of each category added to the L-logo. In pursuit of a soft look that also appeals to non-regular female customers, a cozy font and hand-drawn illustrations depicting package contents and ingredients in an easy to understand manner are patterned across packages, rather than favoring large product photography like those covering the old packaging. The designs of Lawson’s nearly 700 private brand products, sold in approximately 14,000 stores nationwide, were systematized in a project undertaken in the hopes of bringing a little joy and comfort to everyday life.

Source: Lawson private brand logo & packaging | nendo


― A new feeling capnu that can’t be created in 3 minutes ― A birth of a drama model!


A collaborative project with a company that has created “hit products” that have attracted many people and have given innovation to the world,

“Cup noodles” appear in the “BEST HIT CHRONICLE” series! The tasteful structure and details are faithfully reproduced on a 1/1 scale.



● Real structure of noodles and ingredients

  During development, 3D scan of real noodles and ingredients of cup noodles was performed.

  Reproduce the detailed surface details of shrimp, eggs and mysterious meat (seasoned pork minced) to the shape of each noodle.


● Equipped with “intermediate holding structure” just like cup noodles!

  An intermediate holding structure (state in which noodles float from the bottom of the cup) that prevents damage during transportation is installed just like the real thing even in plastic models.


-Reproduce the cup (container) part with carefully designed parts!


  Reproduced the “CUP NOODLE” logo on the molded product

  The characteristic logo is not a sticker, but reproduced by overlapping red and white parts.


  Reproduce the cup design by dividing the parts!

  Even the golden dotted pattern and the cup design with red lines are reproduced by dividing the parts.

  Furthermore, the hot water pouring line inside the cup is also reproduced


  Product information such as nutritional information is reproduced with a high-definition mold!

  The product information on the side of the cup is reproduced with a tightly engraved mold. The text color is reproduced with the attached sticker.



Product size: Height approx. 108 mm (1/1 scale)



1/1 scale assembly type plastic model 

Target age: 15 years old or older

Product material: PS/ABS

・Do not use adhesive for assembly

* Tools such as nippers (sold separately) are required for assembly.

McDonald’s Ramune Shake


The Japanese soda with a glass marble steps out as a McShake for a limited time.

McDonald’s loves to serve up Japan-exclusive treats that appeal to local tastes, and some of their best releases have come about when they’ve tied up with leading confectionery brands like Calpis and Morinaga.

Now, McDonald’s and Morinaga are teaming up for another weird and wonderful offering, with the announcement of the arrival of the Ramune McShake.

If you’ve ever been to Japan, you’ve probably encountered Ramune, one of the country’s most popular carbonated drinks, which comes in a slim Codd bottle with a glass marble under the cap. For the uninitiated, working out what the marble is meant to be used for can be a puzzle, but people in Japan, who’ve been drinking ramune since they were young kids, know exactly what to do.

Simply push the marble through the rubber opening with the flat top provided and you get instant fizz.

This fizzy soda has a lemon-lime taste and is so popular it’s even available in candy form, sold in small plastic tubes that mimic the shape of the glass bottle. It’s this candy flavour that McDonald’s will be using in the new McShake.

The flavour is said to be just like the sweet, only with a rich creaminess and an icy finish that makes it refreshing for summer.

The McShake cups will feature the same distinctive colour as Morinaga’s ramune candy bottle

Source: McDonald’s captures the sweet flavour of Japan with new Ramune milkshake | SoraNews24 -Japan News-

Katherine Sabbath – Greatest Hits – Free to download

My sweet mates, #KatherineSabbathGreatestHits the eBook, is now FREE TO DOWNLOAD on Google Books & Apple Books. It’s filled with a fantastical variety of recipes & stories, taken from our bestselling 3D pop-up book of the same name (a huge creative community effort!). Please read, enjoy, & create with your loved ones! Thank you for being a friend, particularly now as we experience hardship & need one another more than ever before. I hope this offers just a little bit of relief while we do whatever we can to stay home, wash our hands, support those doing it tough, stay informed, & #FlattentheCurve ✌🏼🎂❤️💕

Source: Katherine Sabbath on Instagram: “My sweet mates, #KatherineSabbathGreatestHits the eBook, is now FREE TO DOWNLOAD on Google Books & Apple Books. It’s filled with a…”

Apple Books | Play Store

Corned beef taiyaki at Sega taiyaki shops

Taiyaki is a more modern Japanese treat, but has become a staple at festivals and in shopping centers ever since its invention in the early 20th century. The little fish-shaped cakes are stuffed with all manner of fillings, from the standard red bean paste to chocolate mint, matcha, and even ice cream. They’re a popular snack for many Japanese commuters, shoppers, and festival-goers.

Though taiyaki are usually made with sweet ingredients, there are sometimes savory varieties offered as well, often on a limitedtime basis. One of those is back by popular demand this month: the Corned Beef Taiyaki with Melted Cheese.

This tasty combination was first released by Sega Taiyaki shops in March last year and was so popular that it sold out multiple days in a row. This year, on March 27, two Sega Taiyaki shops in Tokyo, one in Ikebukuro and one in Akihabara, will be re-releasing the popular snack, in the usual fish form as well as in the form of the Sega logo.

Source: Corned beef taiyaki with melted cheese soon to be available for a limited time at popular chain

Nissin Onigiri

Japan has a long history of extremely realistic-looking plastic food models. The concept is tied to Japanese foodies’ belief that food should be a treat not just for the taste buds, but for the eyes as well, and so a skillfully made model is a great way to entice customers to eat at your restaurant or buy your product.We really can’t stress how convincing the models are. For example, look at this onigiri (rice ball) model from Nissin, which looks exactly like the real ones sold at convenience stores and supermarkets across Japan. Doesn’t it make you want to run out and buy a Nissin rice ball?The thing is, though, Nissin doesn’t make rice balls. They’re the company behind the Cup Noodle brand, and they specialize in instant noodles and soups. So why did they make a plastic rice ball model?

Nissin calls the item the Onigiri, but rather than writing it in Japanese as おんぎり, with お signifying respect to the rice, it’s instead written as 置にぎり. 置 means “put” or “place,” and you’re supposed to put the model on your desk or lunchroom table to prevent coworkers from commenting on how much you are, or rather aren’t, eating by making your meal look bigger than it actually is, sparing you from comments and personal questions like:● “Is that all you’re eating for lunch?”● “Are you doing a low-carb diet or something?”● “You should eat more!”

Source: Japan’s new hyper-realistic food model is specifically designed to get your coworkers to shut up | SoraNews24 -Japan News-

Pro Soba Delivery Guys

These days, if we’re hungry, all we have to do is whip out a smartphone, punch a few buttons online, and get a meal delivered to us in minutes. That wasn’t always the case, though, and here in Japan people remember a time when soba buckwheat noodles were delivered by bicycle on the streets, in a very different style to the way it’s delivered now.Although it’s something we’ve looked at before, the topic of soba delivery drivers in the Showa era (1926-1989) is now in the spotlight once again, following a tweet that went viral recently online.The tweet shows a number of photos of old-time soba delivery staff on their bicycles, each one displaying an eye-popping level of skill and dexterity as they balance tray upon tray upon tray of soba meal sets on their shoulders.

Source: Old Japanese photos show the awesome skill of soba delivery workers in the Showa era | SoraNews24 -Japan News-

And the new swing-level delivery system used by most restaurnts on the always awesome Honda SuperCub!

Sliced Mayonaise. And choco

I could never find the chocolate slices for sale while I was living in Japan, they were always sold out… But now there is a re-release of the chocolate slices, and new flavours – Tuna Mayo, Mentaiko Mayo and Apple Butter slices!

Four different options to make your toast savory or sweet.

Applying the expertise Bourbon developed through creating sliced chocolate a few years back, the company is now getting set to introduce two new “sheet-like condiments” to its Kantan Cooking (“Simple Cooking”) lineup. One is a tuna mayonnaise sheet (pictured above), and the other, shown below, has the flavor of mayonnaise and mentaiko (spicy cod roe, which blends with mayo for a creamy, piquant flavor).

Bourbon says they’re particularly handy in the morning, since you can slap a slice down on a piece of bread, stick it in the toaster oven, and have a hot, tasty breakfast with just seconds of prep time. If you’re feeling fancy, you can add sliced tomatoes, lettuce leaves or other veggies for some extra nutrition and color.

The company is also re-releasing its sliced chocolate, with a new recipe that offers an even richer flavor than the previous one. Chocolate, obviously, doesn’t need any additional dressing up, but Bourbon does humbly suggest adding banana slices and a dollop of whipped cream, turning your slice of toast into effectively an open-faced crepe.

Source: Sliced mayonnaise and white chocolate now exist in Japan, bringing sandwiches to glorious new era | SoraNews24 -Japan News-